The cattle for La Pradera are held on a large (9000 hectare) livestock farm called Estancia Gaucho, located in the Uruguayan province of Rocha.
The professionals operating Estancia Gaucho prove that a closed cycle is possible, for example, the manure of the animals is used to grow the arable products.
La Pradera is not yet another beefbrand, but ‘a way of life’.
Keywords are natural, simple, healthy, animal-friendly and sustainable.
In terms of animal welfare and health, Estancia Gaucho is a worldwide leader, calves stay with the dams until they start grazing themselves, just as nature invented it more than 10.000 years ago. The heifers, oxen and bulls grow up in a herd under the watchful eye of the gauchos who make their rounds every day on the pasture plots, including clover and ryegrass.
Being respect for nature and animal welfare our main policies, we work deep into our roots for our main objective: a sustainable and role model production system
VOISIN-STYLE RATIONAL GRAZING
Our cattle herd is fed freely in open air, natural and improved pastures which are specially designed for rotational grazing systems. In this way, we ensure the propper conservation of the paddocks and soil making it more fertile which is our legacy for future generations.
Our cattle are bread at full-cycle extensive ranching and therefore we are able to ensure the homogeneity of our product as well.
Specially designed to be environmentally friendly, we generated a drinking system fed by pure water from dams which is pumped by solar energy and we are therefore able to guarantee permanent access to fresh and natural water.
We believe animal welfare is key point and therefore our cattle herd is under strict standards of care, constantly improving the techniques used, so as to respect not only cattle, but also the fauna that inhabits our ranch and its surroundings.
We combine research, technology, human and professional capability, through a highly qualified team, and security, oriented towards the traceability of animal production under strict international certifications.
Organic, Hereford, Angus and Grassfed (Hilton quote).
Chilled (vacuumpacked, wet aged) or frozen (IWP non-aged) depending on EU quota.
In addition to organic certification, Estancia Gaucho and their partners are certified BRC, IFS, FSSC 22000 and Blockchain.
Naturally, La Pradera complies with European regulations (general foodlaw EC 178/2002).
For more information, please do not hesitate to contact us
Importer: Van Messel Meat
Contact: Hans van der Wal
Tel: +31 (0) 10-422 2855
Street: Escudostraat 2
Postalcode: 2991 XV
Country: The Netherlands
“We fell in love with the countryside and the way of life of the people of Uruguay.
We knew that ‘These are the people with whom we want to do business with.’ We gained the confidence of the people of La Pradera by honouring our commitments, based upon the simple principle; A better price for a better product.
Van Messel Meat then obtained the exclusive rights of La Pradera to bring their selected top quality meat to the European market.
The name ‘La Pradera’ is the “ode” to:
“The sustainable lifestyle of rural Uruguay, full of untouched nature and vast pampas”